Living in the host country during an Olympic Games could be a once in a lifetime event for many and the excitement and build up are as much a part of the experience as the competition itself. Savvy companies are seeing London 2012 as a way to engage their employees, whilst anticipating that additional benefits will include staff members feeling inspired, increased productivity, loyalty and a greater sense of belonging.
Incorporating imagery on websites and intranets is a fun and innovative thing to do (but beware the 101 rules and regulations about using ‘standard’ Olympic imagery!!). We had some fun re-enacting events to show how the ethos of the Olympics can be translated to working life. Run a company-wide competition for an ‘Olym-pic’, publish the best ones as screensavers or organise company wide voting to find an overall winner.
Here are our favourites!
Stimulate two-way communication about non-work related activities or community initiatives employees are involved with, offering company support, resources or time to help them achieve their own sporting or fundraising goals.
Incentive schemes are another great way of engaging employees. As an agency we work with a lot of companies to devise appropriate campaigns in terms of budget and rewards. It’s not just about giving employees the chance to win tickets to Olympic events – great if you can but potentially unfeasible for many companies owing to cost and availability! Tickets to other sporting events, family days out at local attractions or sports equipment for the garden are other alternatives which sit firmly in the sporting theme. Remember that anything goes – everyone loves to win something!
To discuss how you could engage your employees in the London 2012 run up call to speak to Rachel Hargrave or email rachel@thephoenixpartners.com.
No comments:
Post a Comment