"Cynicism is a dangerous thing, but I have to admit that I approached this book very cynically. Perhaps I’ve just read too much about business differentiation, making the brand real or focusing on people (whether they be employees or customers) at whatever cost. Perhaps it was a case of ‘I’ve read Richard Branson’s books – what else can Virgin teach me?’ Anyway, if I’d kept up that attitude I would never have opened the book … and I would never have moved my thinking on.
This book engages its reader straight from the off. It opens with a clear outline of what the book aims to do and how it aims to do it. While the author’s writing is knowledgeable, it is also warm, conversational and open. However, their natural style does not overshadow the stories told by the participating companies. Each chapter of the book is dedicated to a particular company who tell their bold story. Several people within each company contribute with the net result that the reader gets a real sense of the people in the business, the business itself, the business journey, the business’s values and how they do business differently; in short how they are bold.
This book quietly challenged me throughout by asking ‘how’s your business bold? How’s your business different? What are you doing to challenge the norm and move your industry / your business forward?’ No need to worry. The final two chapters set out a clear plan and ‘how to’. There’s also plenty of online support and email updates that you can access so you don’t forget your bold plans in the heat of day-to-day business. So, be bold. Put your cynicism to one side and have an enjoyable – and challenging – read!"
This review is featured in the June issue of Growth Business Magazine www.growthbusiness.co.uk
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