We are very pleased to announce that we will be assisting International charity The Odysseus Foundation in launching a public appeal named ‘Penelope’ this month.
The Penelope campaign will encourage the UK population to check themselves and get to know their ‘Bits and Boobs’, and also to donate a breast and cervical exam for a woman overseas for just £16 a year.
To encourage UK women to care for themselves The Odysseus Foundation has created a free app available via www.bitsandboobs.co.uk. The app functions as a reminder to self-check and also offers a route to donate to the campaign.
Commenting on the aims of the charity, chief executive officer Justen Schafer Humes said: “We aren’t going to claim we can solve the problem and heal the world, but we are doing our bit. We are currently aiming to raise £1.6 million to screen 100,000 women for breast and cervical cancer by 2015. I am thrilled that The Phoenix Partners will be assisting us with the launch of the Penelope campaign.”
The Odysseus Foundation aims to work with women in countries in Asia, Africa, Middle East, Eastern Europe and South America who don’t have the opportunity to get checked for cervical and breast cancer, and provide them with free screening and awareness. Financial constraints, weak healthcare systems and a lack of trained professionals in the developing world all contribute to difficulties in preventing and treating cancers meaning that an estimated 88% of cervical cancer deaths worldwide occur in these areas.
For more information or to donate to The Odysseus Foundation please visit www.bitsandboobs.co.uk. Information is also available on Facebook www.facebook.com/FriendsofP and twitter page http://twitter.com/BitsnBoobs.
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