An insight into creating graphics for retail outlets

The agency has been commissioned to create a series of graphics by a global jewellery and watch brand.

Matthew Stokes our graphic designer, has been creating promotional images to advertise the new range of luxury watches and jewellery to be used in retail outlets across the Nation.

The illustrations will be used for a range of promotional pieces such as window displays, backlit pillars (Duratran), window graphics, counter backs, counter wraps, cobra pop up banners, posters and pillar wraps. Matt has been creating graphics and artwork for each space, adapting them to different sizes as they will be used for small graphics, large installations and larger exterior graphics.

The client provided Matt with a list of graphics to develop, using different styles of photography, and different models. Quarter three (autumn) uses autumnal colours and quarter four (winter) is predominantly red. Once approved they will be produced onto a variety of different racks and different plastics such as PVC and Vinyl.

For more information on how we can help you with your bespoke artwork needs please contact Roger Bradshaw, Head of Design at The Phoenix Partners on 01509 815026 or email roger@thephoenixpartners.com