Video Era

Video has really come into its own since the social media revolution has taken hold. Whereas once the production of a video would have been a lengthy and costly process, it’s not as expensive as you might think, and it could do your business the power of good.

Forrester Research reported that a video is 50 times more likely to come up on the first pages of Google results than the exact same page without a video. Worth remembering if you are in charge of marketing budget optimisation as well as search engine optimisation!

Here’s some easy ways in which video could easily become part of communication tactics.

Portfolios and case studies – A happy customer can be your most powerful sales tool. Ask one or two if they’d be happy to be interviewed and interweave with your own video coverage, photography and commentary. Or use quotations to cut and paste slides and pics into a snappy PowerPoint presentation.

Newsletters via email – A video link is more likely to prompt the recipient into action as a moment of light relief in their potentially monotonous day.

Events – Set the scene and bring your company ethos to life with a fast-moving video which captures the attention of your audience, be it a conference, product launch or team briefing.

Video Blogging – Feature a day in the life of the office or the announcement that a new account manager has joined your firm. Putting faces to names and showing the energy behind your business can pay dividends.

Product explanations – Demonstrate your production process from start to finish or use video to explain all its uses and benefits. The use of animation will really bring it to life.

Facebook and YouTube – Uploading a video of any kind will enhance your search engine optimisation – fact!

Interviews – Introduce yourself or a new topic to your blog with a video.
Key influencers – If you are trying to influence others to join you in a quest, request an interview with someone who is well known and respected for their work in your field. Associating your company will endorse your brand and assist in SEO rankings.

To see our own virtual portfolio visit www.thephoenixpartners.com/portfolio/
or give us a call to chat about your requirements.

Rachel Hargrave:
t: 01509 815026
e: Rachel@thephoenixpartners.com