Tuesday, 19 April 2011

How to motivate people at work?


Motivation to do the jobs we do day in day out is down to our natural personas and lifestyle choices but who we work for and how much thinking they put behind keeping our spirits soaring has a huge part to play too.

It’s a curious thing though and it’s not always about fast cars and luxury holidays. Little things count such as being thanked and or being part of a team count for just as much.

Through our Incentivise-Me campaigns we help other businesses to motivate their employees towards short term and long term success. It’s a points based reward system that gives staff the opportunity to choose how they’d like to reward themselves from an array of gifts, vouchers and opportunities.

Choosers fall into two categories – the ‘practical, money-saving person who decides to get something they need for free’ or the ‘I’ll indulge and treat myself with something I couldn’t otherwise afford’ person. The pre-Christmas Incentivise-Me campaign we ran on behalf of Sequel, the distributor of Guess Watches in the UK, brought many unusual choices from the 300 items available, including a flurry of requests for tents, swimming pools, irons and electric toothbrushes as well as the more usual iPods and iPads. Staff responded in their hundreds boosting sales significantly, paying for the campaign many times over.

We asked team members here at the agency what they would choose as an incentivisation reward. Results showed we’re all 'treat' people wanting beauty vouchers, shiny things, meals out and travel experiences. Not a practical choice in sight. And it’s worth remembering that incentivisation works on many levels – even a ‘double lunch hour reward’ or a ‘get in an hour late pass’ could be just the thing to boost morale – give it a try and see what happens.

Meanwhile we need to prepare the next campaign for Sequel – if you find something that works and works well, stick with it!

For more information on how to incentivise your team contact:

Justine Smith
m.07811 447 621
e.justine@thephoenixpartners.com

t.+44 (0) 1509 815 026
f.+44 (0) 1509 815 427
w.www.thephoenixpartners.com

http://www.incentivise-me.com/

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