If you haven't got a penny, a ha'penny will do..

If the last year has brought anything good to businesses it’s the realisation that shopping around and being smart on your spending is a thoroughly good idea. When it comes to marketing and events this has definitely made the world a more interesting place. Historically the ‘wow’ factor has been something that often came with a ‘wow’ on the price tag too, but lack of funds does not have to mean lack of ‘wow’.

Experiential marketing is a fantastic term which replaces the rather less salubrious ‘try before you buy’. You have access to your own products at cost so there’s your main budget factor addressed straight away. Now all you have to do is get it to your customers in a way which adds the ‘wow’ without breaking the bank.

This is where a little creative thinking comes in.

It doesn’t have to be budget busting to make an impact and certainly in our experience a little creative thinking and expertise can go a very long way. Experiential marketing is an art which works best using inspiration, knowledge of your potential customer’s habits and simplicity to highlight - but not overwhelm - your message, product or service.

So it’s true a ha’penny will do!