PR and beyond

Somebody who should know about that sort of thing once said “If I was down to my last dollar, I’d spend it on PR” and we all know that right now it’s important to make that PR ‘dollar’ go further than ever.

Public Relations, though it may often slip into a cliché of its own design, remains an important issue in an age where information has almost currency status. On every level people hunger for the power of information, gossip made real by reiteration is a modern phenomena and we ignore its’ power at our peril.

At The Phoenix Partners we place great importance on ‘The power of story’ and now we need to focus not only on content, but also on the method of storytelling. As communication continues its journey into New Media it becomes more and more important to match message to vehicle and to tailor our stories to the strengths and restraints of each.

With this in mind we would like to welcome Creative Leicestershire, DeMontfort University and Serious Waste Management who have all chosen to travel forward with The Phoenix Partners into the ever evolving world of PR.